Alfa Romeo

From the Torpedo to the 8C Competizione - unforgettable cars that have wone the hearts of fans all over the world.

Models

FLASH: /alfa_mm/uploads/flv/portale/10_auto-alfa_flv450.flv

    The 1930s were the years of the 6C 1750. Jano’s masterpiece, unbeatable on the racing track, brilliant on the road and, above all, stylish and captivating, a worldly queen.
    Another winner on the racing tracks was the elegant 8C 2900 B: the highest expression of automotive excellence. The letters ‘8C’, that appeared in its name and on its body, would remain for ever synonymous with exclusiveness and elegance.

    Taking its name from the celebrated fashion contest, the 6C 2500 SS ‘Villa d’Este’, born in 1949, combined the prestige of handcrafted cars with the modern stylistic traits that would characterise the future design of the car maker.
    Emblematic car model of the 1950s, the Giulietta featured superior performances and an eye-catching appearance. While it did well on the race tracks, it was on the roads of Europe and the U.S. (where the Spider debuted) that it became a legend.

    Born to be the heir of the Giulietta, in many cases it ‘outdid the master’. A modern, streamlined body and Alfa Romeo driving pleasure. It was the forerunner of a family of cars whose names became legendary: GTA and Duetto above all.
    In the 1970s Alfa cars looked to the future: modern body design mated to mechanical parts of rare technical value. Transaxle and De Dion tube ensured the road holding and the feel of a pure sports car, on an everyday sedan.

    The evolution of the mechanical parts culminated in the 75. A name echoing the 75 years of existence of Alfa Romeo and a slogan that left no room for doubt: ‘Creative driving’.

    Front drive or all-wheel-drive and a beautiful body styled by Pininfarina for the flagship of the 1980s and the 1990s, the 164. Streamlined, sporty looks, sophisticated aerodynamic design, excellent comfort. It was appreciated throughout Europe, while its performances and quality motivated its success overseas.

    In 1997, the 156 inaugurated new – aesthetic and technological – developments at Alfa Romeo. The compact 147 unveiled in 2000 replicated the success of its older sister thanks to excellent performances and a sporty, personal appearance.
    8C Competizione: the car that projects into the future the essence, the tradition, the excellence of a story that began nearly a century ago. Breathtaking lines and leading-edge technology infused into a limited series of 500 units.
    It is already a legend.

From the Mille Miglia in the 1920's to the modern Formula 1 World Championships, the legendary story of winning cars and personalities.

Alfa Races

FLASH: /alfa_mm/uploads/flv/portale/corse_piloti_450.flv

    A.L.F.A. was born on 24 June 1910 and before a year had gone by Portello cars were on the race field to vie with the best competitors and take from them the palm of the winner. The first victory of international resonance - at the 1923 edition of the Targa Florio, with the RL driven by Sivocci – coincided with the birth of the legend of the four-leaved clover. Two years later, Brilli Peri’s P2 dominated the first world championship.

    In the meantime, Alfa Romeo cars scored a record series of wins at the Mille Miglia: 11 feats ‘signed’ Campari, Nuvolari, Varzi, Caracciola, Wimille. The Thirties were the setting of the stunning wins reaped by the 8C on circuits such as Nurburgring, Silverstone and Le Mans, not to mention the epic victory by Nuvolari with the Tipo C at Roosevelt Field (New York).

    At the end of WWII, Alfa Romeo reorganised and its two ace drivers Farina and Fangio won the first two editions of the modern Formula 1 World Championship, in 1950 (with the 158) and in 1951 (with 159).
    The 1900, the Giulietta, the Giulia were born: cars for the family and perfect embodiments of the sporty spirit that every Alfa fan seeks.

    Thus we find a 1900 competing in the Carrera Panamericana, a Giulietta at the 6 Hours of Dakar, Giulia sedans and coupes playing the star role in car races the world over, from Finland to Malaysia, from the U.S.A. to Africa.

    The Sixties consolidated the glorious collaboration between Alfa Romeo and Autodelta, which would become the race team of the Arese-based car maker and would lead to the success of celebrated cars, such as the TZ, the GTA, the GT Am, up to the triumphal success story of the 33 which for ten years – starting 1968 – would reap countless wins and dominate two world championships (in ‘75 and ’77).

    The epic deeds of the drivers of the Sixties - De Adamich, Vaccarella, Dini, Giunti, Zeccoli, Casoni, Galli - wrote a splendid chapter in the history of motoring.Alfa Romeo cars also starred in rally racing: who was not impressed with the Alfetta coupes driven by Andruet, Svizzero, Balestrieri as they grappled with the hairpin bends of the most famous races?

    In the meanwhile, thanks to Autodelta, enthusiastic Alfasud and Alfasud Sprint owners had a chance to experience the thrill of rally racing at the special Trophy reserved for them.
    During the 1976-85 period, Alfa Romeo cars made their debut on the F1 circuits, first in collaboration with Bernie Ecclestone’s Brabham, and then running as an independent brand, with drivers of international renown, such as Lauda, De Cesaris, Patrese, Cheever, Giacomelli.

    In 1993, Alfa Romeo was the absolute protagonist at the German Touring Car Championship, where it routed the German competitors on German soil with Larini’s 155. Equally impressive were the wins of the 156, ETCC European Champion in 2001, 2002, 2003 and 2004.

Alfa Romeo posters from the 1920s to the present day, telling a story of cars that have always been symbols of class and perfection.

Posters & Ads

FLASH: /alfa_mm/uploads/flv/portale/spot_def-alfa_flv450.flv

    A tool for drivers, a favourite with sportsmen, the queen of mundanity. The typical traits of Alfa Romeo cars stand out in the posters that accompanied its evolution through the decades. In the 1920s it was the best ‘city and touring’ car. And the ‘Triomphatrice du Grand Prix d’Europe’, when Campari’s P2 took the lion’s share on the race track of Lyons.

    Class, elegance and technical perfection: in short, a jewel, as the Alfa Romeo was referred to in the 1930s. A poster from the same period claimed that Magritte’s unmistakable touch reflected contemporary style.

    The family is the focus of a poster dating from Christmas 1940: an Alfa Romeo is heading for home, under the snow, loaded with presents. At the time an endless debate was trying to establish whether or not cars should be rated as artworks: Alfa Romeo replied by flanking purity of lines with technical perfection, in Canova’s marble as in the steel of a 6C.

    In the post-war years, the fortunate series of modernly styled posters by Benca explained why the 1900 was ‘the best selling car in its class’. A few years later, the elegant Giulietta Sprint Speciale penned by Bertone whizzed along the tracks. The 2000 Spider instead was associated with an attractive female face, that summarised a set of values in a phrase: ‘The joy of owning an Alfa Romeo’.

    The announcements of the wins by the GTA 1300 Junior (1971) and the 33TT12 (1975) went beyond the celebration of a brand that excelled on the race tracks. In fact, they told about a way of being: a winner.
    Who has never associated the ‘Duetto’ with the image of the sun, the wind streaming through their hair, a winding road in the countryside?
    A long caption speaks about the heart pulsing under the bonnet and the thrill one gets when the hand of the rev counter begins to move up.

    Tradition and driving pleasure are taken for granted in the poster advertising the GT Junior, while the neon lights exalt the unmistakable style of avant-garde designer Zagato for a car that looks to the future.
    Nowadays, nobody is taken by surprise at seeing a sporty station wagon. The Biscione invented it with the Alfa Sportwagon: comfort, fascination and sportiness.

    Alfa Virus: The very essence of ‘being’ an Alfa owner. A disease that goes straight to the heart and cannot be cured.
    The poster is the anthem of Alfa fans from the world over. Some people may fail to grasp its symbolic import, but – when everything is said and done – does it matter?