History

the story
racing passion
heart and soul
Making sue the past stays in the present
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A HISTORY OF PURE EMOTION

Alfa Romeo. The legend continues.

THE STORY THAT INSPIRED AUTOMOTIVE HISTORY

24th June 1910, Milan. The Anonima Lombarda Fabbrica Automobili (A.L.F.A.) comes to life. The first car ever created was the 24 HP, designed by Giuseppe Merosi. Five years later, the company changed its name to Alfa Romeo, when Nicola Romeo took over the property. Alfa Romeo became synonymous with passion. Its unique approach in creating cars inspired the best car makers around the world. Its logo became the unmistakable icon of the purest driving emotions for millions of enthusiasts, and it always will.

OVER A CENTURY OF RACING PASSION

Since its foundation, Alfa Romeo has competed with its creations in motor racing. The Quadrifoglio badge ruled every legendary competition, as Targa Florio, Mille Miglia and Le Mans. It won 5 world titles: the first GP World Championship ever in 1925 with the P2, the first two F1 championships with its legendary 158 and 159 Alfetta, the 1975 World Manifacturer’s Championship with the 33 TT 12 and the 1977 World Sport Championship with the 33 SC 12.
Alfa Romeo wrote many other indelible pages of motor sport with the outstanding P3, the amazing 6C 1750, the unforgettable 8C, the uncompromising 155 V6 TI DTM. But the last chapter of this legend is unwritten: the future belongs to those who have a great history.

THE HEART AND SOUL OF CAR INDUSTRY

In over a century of history Alfa Romeo didn’t simply build cars. It created them. Every model is imagined to deliver a beautiful, inspirational and human-centric driving experience. Each Alfa Romeo is more than a mere machine, it is embodiment of an unyielding technologic quest and engineering evolution, symbolic of the uncompromising excellence Made in Italy. That’s why Alfa Romeo is still one of the most desired brands in the world for real car enthusiasts, thanks to iconic road models such as the 1900, Giulietta, Giulia, 1600 Spider Duetto, 75, 164 and 147 and many, many others.

MAKING SURE THE PAST STAYS IN THE PRESENT

It’s a passion that comes from the turn of a key; an engine’s roar or even just a glance out of the corner of an eye. Alfa Romeo has captured the imagination and hearts of anyone who is lucky enough to own one since its earliest beginnings. Now, with the impeccable services from FCA Heritage, the passion for Alfa Romeo truly becomes timeless. There are enthusiasts just like you; the ones who want to make sure that the vehicle demands respect and authenticity with certifications of origin. Additionally, guaranteeing a restoration process where the vehicle will look as fresh as brand-new.

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