24th June 1910, Milan. The Anonima Lombarda Fabbrica Automobili (A.L.F.A.) comes to life. The first car ever created was the 24 HP, designed by Giuseppe Merosi. Five years later, the company changed its name to Alfa Romeo, when Nicola Romeo took over the property. Alfa Romeo became synonymous with passion. Its unique approach in creating cars inspired the best car makers around the world. Its logo became the unmistakable icon of the purest driving emotions for millions of enthusiasts, and it always will.

In over a century of history Alfa Romeo didn’t simply build cars. It created them. Every model is imagined to deliver a beautiful, inspirational and human-centric driving experience. Each Alfa Romeo is more than a mere machine, it is embodiment of an unyielding technologic quest and engineering evolution, symbolic of the uncompromising excellence Made in Italy. That’s why Alfa Romeo is still one of the most desired brands in the world for real car enthusiasts, thanks to iconic road models such as the 1900, Giulietta, Giulia, 1600 Spider Duetto, 75, 164 and 147 and many, many others.